Chiropractic History:

D. D. Palmer — The Founder

(March 7, 1845 – October 20, 1913)
At the end of the 19th century, when D.D. Palmer came on the health care scene, medicine was leaving an era of proclaimed cure-alls to pursue
more scientific investigation into the treatment of disease. D.D. reasoned that the body had an ample supply of natural healing power transmitted through the nervous system. If a single organ was sick, it must not be receiving its normal nerve supply. That led to the premise of spinal misalignment, or subluxation, and from there to a procedure for adjusting the vertebrae. D.D. performed his first adjustments in 1895, relieving one man of deafness and another person of heart trouble. Arrangements were made to train others in the application of the chiropractic principle. The Palmer School and Cure was founded in 1897 and was later incorporated under the laws of Iowa. The school later became the Palmer School of Chiropractic.

B. J. Palmer — The Developer:

(September 14, 1882 – May 27, 1961)

Dr. B.J. Palmer launched his colorful career by assuming the responsibility of the Palmer School of Chiropractic in 1906. His contributions included extensive research, improved methods of spinal adjusting and analysis, higher standards for chiropractic education, and increased appreciation for chiropractic worldwide. B.J. battled on many fronts — legal and legislative obstacles to the licensing of chiropractors and financial challenges to the school. He was often the center of controversy, but well before his death in 1961, chiropractic had secured a place among the health sciences.

The Big Idea:

"A slip on the snowy sidewalk, in winter, is a SMALL thing. It happens to millions.


A fall from a ladder, in the summer, is a SMALL thing. That also happens to millions.


The slip or fall produces a subluxation. The subluxation is a SMALL thing.


The subluxation produces pressure on a nerve. That pressure is a SMALL thing.


The pressure cuts off the flow of mental impulses. That decreased flowing is a SMALL thing.


That decreased flowing produces a dis-eased body and brain. That is a BIG thing to that man.


Multiply that sick man by a thousand, and you control the physical and mental welfare of a city.


Multiply that man by a million and you shape the physical and mental destiny of a State.


Multiply that man by one hundred thirty million, and you forecast and can prophesy the physical and mental status of a nation.


Now comes a man. Any one man is a SMALL thing.


This man gives an adjustment. The adjustment is a SMALL thing.


The adjustment replaces the subluxation. That is a SMALL thing.


The adjusted subluxation releases pressure upon nerves. That is a SMALL thing.


The released pressure restores health to a man. That is a BIG thing to that man.


Multiply that well man by a thousand, and you step up physical and mental welfare of a city.


Multiply that well man by a million, and you increase the efficiency of a State.


Multiply that well man by one hundred thirty million, and you have produced a healthy, wealthy, and better race for posterity.


So adjustment of the subluxation, to release pressure upon nerves, to restore mental impulse flow, to restore health, is BIG enough to rebuild thoughts and actions of the world.


The idea that knows cause, that can correct cause of dis-ease, is one of the biggest ideas known.


Without it, nations fall;  with it, nations rise.


The idea is the BIGGEST I know of."


~Dr. B.J. Palmer

Why Is this important?

Understanding our history is key to understanding the future of health care. Third Coast Chiropractic believes that is is imporatnt to teach everyone who comes into our office a brief overview of chiropractic history in order for people to understand why it is we do what we do, and how it affects the lives of millions everyday.

Located at:
1201 E. Front St.

Traverse City, MI 49686

p. 231-354-2600

F. 231-354-2600


Office Hours:

Monday: 10 a.m. - 1 p.m. & 3 p.m. - 6 p.m.

Tuesday: 2 p.m. - 6 p.m.

Wednesday: 7 a.m. - 12 p.m. & 2 p.m. - 5 p.m.

Thursday: 2 p.m. - 6 p.m.

Are You Ready To Make The Ultimate Choice For Health?